Running makes life and town
more flexible.
We recommend LIFE RUNNING.
Simply run according to your mood and physical condition that day. It not only harmonizes your body, but your mind and thoughts as well.
Running connects you with people and enriches the community. We propose this "way of running that improves the quality of life" as "LIFE RUNNING"
Each individual's running actions will not only benefit their own mind and body,
but also have a positive effect on work styles and communities, leading to a more flexible and healthy society.
LIFE STYLE
When running becomes a habit, it creates a rhythm in your daily life. You can discover a lifestyle that suits you and that you can continue without straining yourself.
BUSINESS
Running can help you change your mood, improve your concentration and creativity, and is also an effective activity that contributes to healthy management.
TOWN DEVELOPMENT
Creating a safe riding environment will improve the quality of public spaces and contribute to the appeal of the local area. It is also expected to extend the healthy life expectancy of the entire town.
Just run according to your mood and physical condition on that day.
Suddenly notice the smell of the wind and the sounds of the season, and regain your rhythm.
Not only your body, but also your mind and thoughts will be put in order.
Running resets your mind and creates a positive cycle in your work style.
The relationships with familiar scenery and people are also gradually changing.
A town with such everyday life should become more flexible and lighthearted.
A scene with people running is surely a scene of a friendly town.
Whether you're with someone or alone.
It's okay if you don't go fast or far.
The important thing is that it fits your body and lifestyle.
We are promoting a “running style that improves the quality of life.”
We call it “LIFE RUNNING”
Today, I want to run again.
Start incorporating “LIFE RUNNING” into your daily life today.
For a running action that everyone can participate in.
We have gathered some small guidelines.
It fits into your lifestyle. That's why you can keep it up.
Whether you are a morning person or a night owl, even in your busy daily life, you can run at your own pace without straining yourself. Running does not have to interfere with your daily life.
When I run, for some reason my mind starts working.
It helps you organize your thoughts and concentrate on work and learning. Good work and good ideas come after running. That's why life running is also a partner in intellectual productivity.
Running is not the only goal.
It's okay to eat something delicious after running. It's okay to take pictures along the way and smell the grass. There are many ways to enjoy yourself, and the more the better.
Anyone can run. There are many ways to run.
I believe that true “life” running is something that can be incorporated in a way that suits each individual, whether they are elderly, children, or people with disabilities.
Running brings encounters. It enriches the town.
Running brings people and communities together in a gentle way. Running also brings vitality to the town. I hope that running will create such warm connections.
Sometimes, I go for a run in nature.
The smell of soil, the sound of the wind, the rhythm of the trees. Sometimes, when you get away from concrete and touch nature, your body and mind become relaxed.
Even so, I will do my best.
Warm-ups, form, and care. Don't neglect the basics. Try to exceed your limits. The accumulation of these efforts will give you the freedom to run with confidence.
It lasts a long time. You have a body that can keep running.
What matters is not speed or distance, but the fact that even as we grow older, we can still find the motivation to run a little bit every day. Life running is also a gift to our future selves.
For those who want to improve the quality of their daily lives through running.
Businesspeople who want to incorporate running into their daily lives to enhance their creativity and concentration.
Companies that want to improve the physical and mental health of their employees and implement health management.
Local governments that want to create healthy communities where people can run and walk.
Developers who want to enhance the appeal of their cities by utilizing public spaces such as parks and waterfront areas.
Those involved in gym management or medical care who want to incorporate running to increase value.
Partner organizations that support Life Running are taking on various challenges.
Youtube
TAMESUE ACADEMY
The concept is “becoming absorbed in each step.” While scientifically and philosophically unraveling running, we delve deeply into “healthy living,” “learning,” and “what it means to be human.”
DETAILSGEAR
SRIDE LAB
Every step toward health. We offer a variety of products and services to help you enjoy running safely and for long periods of time, as well as a place where you can consult with us about anything related to exercise and have fun while improving your health.
DETAILSI am a supporter who advocates and encourages life running.
Dai Tamesue
CEO, Deportare Partners
Born in 1978 in Hiroshima, Dai is the first Japanese medalist in a world competition for a sprint event. He also participated in three Olympics and holds the Japanese record for men's 400m hurdles (as of August 2025). Dai currently runs several projects related to the human body. He is the author of “Winning Alone” "The Philosophy of Running" "The Strength to Give Up," among other titles. “The Theory of Mastery” was published in 2023 as the culmination of his learnings as an athlete.
Takashi Fukuchi
STRIDE LAB CEO
Born in Gunma Prefecture in 1977. Graduated from Eastern Michigan University's Department of Exercise Physiology, School of Kinesiology and Health Sciences. Studied physiology at a university in the United States, deeply exploring the mechanisms of the human body and health maintenance. Subsequently, served as CEO of Lotus, a distributor of Altra Footwear and other brands in Japan, and expanded the specialty store “Stride Lab” for running, walking, and mountaineering-related products in both Japan and the United States, aiming to “make every step healthy.”
We propose “LIFE RUNNING” as a new form of exercise tailored to each individual's body and lifestyle.
Foot care and form instruction by experts. Workshops and group runs that anyone can easily participate in. And the design of “habits for running” that support daily life. Our goal is to contribute to society through running and to create communities where everyone can live
healthy lives. In order to spread this movement to more people, we continue to run, think, and move forward together with our friends.
Why don't you join the “LIFE RUNNING” circle?
LIFE RUNNING SECRETARIAT
CPI Building, 4-9 Tomizawa-cho, Nihonbashi, Chuo-ku, Tokyo
TEL：050-3797-1943
FAX：050-3101-0667
For those interested
Thank you for your interest in Life Running. We want to connect with people who strive to make society brighter and more creative through exercise.
We are always looking for like-minded individuals from all industries and professions who share our vision and want to join us in our activities. Please feel free to contact us.